SageCRM provides powerful tools for marketing teams to plan, execute, and audit highly targeted marketing campaigns. Easy-to-use, the SageCRM Marketing solution helps marketing users target the right customer at the right time—eliminating guesswork and optimizing marketing resources. The solution also provides the ability to assign and analyze marketing activities efficiently and easily.

SageCRM Marketing enables you to build a detailed profile of your customers and prospects over the course of the relationship. Lists can be assembled based on multiple criteria from your database. Responses to campaigns can trigger sub-lists for the next stage of the campaign with successful responses moved to sales and non-reponses kept on a reminder list or removed if so requested. This information can be stored, reported, and segmented for future campaigns.

With SageCRM Marketing, every phase of every campaign can be tracked to provide meaningful analysis and measurement. View activities, objectives, leads generated, and lead follow-up. Then, drill down to specific activities within a campaign including communications, opportunities, responses, budget, actual cost, and lists of prospects. These advanced capabilities eliminate guesswork and help you maximize your marketing resources.

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